In marketing communications, there are 3 universal language that most pupuler.
The first one is Sex. This intuition of the most popular language of marketing practitioners. That's why, wherever ads filled with beautiful models, handsome.
The second language is Humor. Almost all TV ads full of comedians. People watching TV are looking for entertainment motivation.
The third is the universal language of fear. Fear is the basic motivation of why people buy.
Consumers have a high need to feel safe and comfortable. When you browse, almost all products have the root of this fear.
For example:
- People read the newspaper: the fear of miss information
- Mineral water: fear of pollution
- Take vitamins: the fear of pain
Fear of marketers often overlooked because it is a universal language of the oldest and most difficult to be processed into a message as compared with humor and sex. Only if there is an appropriate moment as the SARS outbreak, Bali bombings, then the marketers use this new opportunity.
In fact, fear is the motivation that has the selling power much higher than the humor and sex.
Therefore, found that fear, pack and sell the good, then success is assured your hands.
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